Sonicare’s technology is designed to deliver superior results.
Sonicare toothbrushes, inspired by the sonic technology used in dental offices, have dynamic cleaning action to reduce plaque along the gumline.
The bristles on a Sonicare play an important part too. Their high velocity movement creates the dynamic cleaning action, and allows for direct contact with each tooth. Sonicare's bristles are also designed to be extra gentle on teeth and gums.
The first time you use a Sonicare, you'll notice that the cleaning technique feels entirely different than any other toothbrush. Now you'll know it's because it cleans in a way that is completely unique from any other toothbrush.
A Brief History of Sonic Technology
Sonicare toothbrushes were brought to market by Optiva Corporation in the late 80s. Royal Philips acquired Optiva in 2000 as part of the product division Domestic Appliances and Personal Care. Since its inception Sonicare has grown from a small entrepreneurial venture capital company to become a global manufacturer of a successful consumer and dental professional proposition in electronic toothbrushes which is now the sonic toothbrush brand most recommended by dental professionals worldwide.
For further information please contact Terry Fassburg of Philips Electronics.
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