Great tool for dental offices Submitted by: Jeffery Hoos, DMD, FAGD
From: Greenwich, Connecticut
Dear Sonicare,
Balancing the art, science, and business of dentistry will provide the dental practice with the guarantee of success. The Sonicare (tooth)brush has given the dental office a great tool to help find that success.
The art of beautiful restorative dentistry is maintained by the patient using the Sonicare (tooth)brush. The science behind the technology of the brush is well documented and gives the dentist a product to be confident in. The business aspect is very clear-cut. Patients see the benefits of this wonderful product and in our practice it has brought tremendous "value add."
Patients win over hygienist
Submitted by: Laurie Ortiz, RDH
From: Gilroy, California
Dear Sonicare,
I was hesitant to advise my patients to purchase an electric toothbrush since many people today are on tight and fixed incomes. However, I started noticing changes in patients. I would ask, "What are you doing?" and they would say they got a Sonicare toothbrush. Then I was convinced and have no reservations about recommending it any longer!
Seeing pink
Submitted by: Lisa Mullerauth
From: San Francisco, California
Dear Sonicare,
In our periodontal practice, we have seen excellent results with Sonicare toothbrush use.
Going out of my mind!
Submitted by: Dr. Louis Malcmacher
From: Bay Village, Ohio
Dear Sonicare,
I had to tell you about a Sonicare experience I had last week. As you know I speak frequently at dental meetings, and have now incorporated this story into all my presentations! Thought you might want to use it as well.
I was in a gift store in the Albany Airport buying my daughter a key chain - as I always get her one from each city I travel to. A customer in front of me was purchasing a toothbrush and seemed quite distressed. In talking to the cashier she said, "I'm on my way to Key West and am going out of my mind! I forgot my toothbrush and have to buy one." The cashier said, "What's the problem? You're getting a toothbrush now, so you'll have one for your trip."
“No, you don't understand, mine is special - my teeth get really clean. I'm not going to feel clean for the whole week and a half that I'm away."
"What's so special about your toothbrush?"
"Oh, it’s a Sonicare. It cleans with
dynamic cleaning action."
And then she proceeded to tell the Sonicare story. I couldn't believe it! Knowing all about Sonicare myself, and also using one personally, I can totally relate to what she meant about that clean feeling, and I let my audiences hear the story as well. As a matter of fact, the first time I told this story was to a group of 300 dentists and hygienists in Houston. Two hygienists came up to me after the lecture and told me they would never leave home without their Sonicares either.
This just shows what a great product you make and how attached people become to your toothbrush!
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