The Sonicare story began in the late 80s, when it was introduced as the first sonic toothbrush. Today, Sonicare is changing the way people brush their teeth around the world.
Sonicare’s success is due to one key factor — user experience has confirmed that it works. Philips Sonicare is backed by more than 175 abstracts representing clinical and laboratory studies at over 50 universities and research institutions worldwide which have proven the Sonicare power toothbrush to be highly effective in fundamental areas of oral health, such as plaque removal, gum health and stain removal.

In October 2000, Philips Domestic Appliances and Personal Care (DAP), a division of Royal Philips Electronics, acquired Optiva Corporation — now known as Philips Oral Healthcare. Sonicare fits perfectly into Philips’ overall strategy to focus on healthcare, lifestyle and technology, and the acquisition immediately put the company at the leading edge of new innovations in oral healthcare.

Philips Oral Healthcare is now a leading provider of rechargeable power toothbrushes in the U.S. and is recognized around the world as a pioneer in the sonic toothbrush category. By October 2002, the Philips Sonicare product was being described by Forbes Global as “the Rolls-Royce of the power toothbrush market” at the American Dental Association annual meeting.