Where We Make Them

Welcome to Snoqualmie

It's no coincidence that the toothbrush people love to use comes from a place where people love to make them. That place is the little town of Snoqualmie, Washington (a very scenic 30-mile drive from Seattle).

The Head Of Its Class

Although it looks pretty simple on the outside, the Sonicare brush head is a marvel of technology on the inside — a tidy package of wires, microchips and magnets. When we say it's a finely tuned instrument, we really mean it: There's a microprocessor inside that controls the toothbrush, from it's precise head movement to battery charge. And there's a laser-tuned resonator to maintain precise bristle velocity for dynamic fluid cleaning action. Think of the ultra-high bristle speed that a Sonicare toothbrush generates and you can see why it's so important to get this part right. Want to watch our factory robotics bring a brush head to life?

+ Click to watch.

You'll Get A Charge Out Of This

Most people wouldn't give the Sonicare charger base a second thought, because it seems so utilitarian. But we gave it a lot of thought. This attractive little base charges your Sonicare toothbrush with enough juice to last two weeks. It also has a convenient cord wrap feature in the underside of the charge base to store excess cord.

All together Now

Here in Snoqualmie, we take our reputation for making the most advanced toothbrush in the market very seriously. That's why we performance-check every single brush before boxing it up and shipping it out to a store near you. Sure, it's a big deal to the person who'll end up owning a Sonicare toothbrush. But it's an even bigger deal when you realize we do this tens of thousands of times in a single day.