The Sonicare Story

We've gone from being a pretty wild idea to being the power toothbrush dental professionals use the most... How? By focusing our efforts on making a simple thing better and more effective. And it seems to be working.

The Sonicare toothbrush was developed in cooperation with a team of periodontists and bioengineers at the University of Washington in Seattle, WA. Today, based on more than 60 published studies and abstracts conducted at 25 universities worldwide, the Sonicare power toothbrush has been proven to be effective in key oral care areas.

Our History

Learn the details of the successful Sonicare History, and how we became the #1 rechargeable toothbrush in the US market.

Where we Make Them

Find out more about the place where we make the Sonicare toothbrushes, and how we put them together.